Brand Autopsy

LINCHPIN | a dramatic reading

Experience Seth Godin’s newest book, LINCHPIN: Are You Indispensable, like you never thought possible ... thanks to this dramatic reading by the sultry “Miss Betty.”

[NOTE: The Video Blog Association of America has given this video a rating of PG-13, some material may be inappropriate for children under 13.]

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>> DIRECT LINK to VIDEO

[NOTE: I received a free, uncorrected proof copy of LINCHPIN. However, I will spend my money to buy the hardback version.]

BAKED IN | a dramatic reading

BAKED IN: Creating Products and Businesses That Market Themselves by Alex Bogusky and John Winsor gets the Marketing Masterpiece Theatre treatment.

(Yep ... it's another dramatic reading of an influential business book by Sir Wilton Norman Chamberlain III.)

RSS Readers ... click here to view the video.

[NOTE: I often receive free copies of biz books from publishers and publicists. However, I spent my money for my copy of BAKED IN.]

Your Call Is (not that) Important to Us | a dramatic reading

Emily Yellin's YOUR CALL IS (not that) IMPORTANT TO US gets the Marketing Masterpiece Theatre treatment.

RSS Readers ... click here to view the video.

Spoofed

I had it to coming to me.

Someone spoofed my Marketing Masterpiece Theatre series of dramatic readings from influential business books. That someone is Jay Ehret from The Marketing Spot. Assuming the pompous persona of Sir Stamford Albert Winchester II, Jay reads from TRIBAL KNOWLEDGE.

I’m amused. Nice goin’ Jay. (Thanks.)

How The Mighty Fall | a dramatic reading

Jim Collins' HOW THE MIGHTY FALL gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of very smart book.)

RSS Readers ... click here to view the video.

Ignore Everybody | a dramatic reading

NOTE: A publicity firm sent me a copy of this book.

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Hugh MacLeod's IGNORE EVERYBODY: and 39 Other Keys to Creativity gets the Marketing Masterpiece Theatre treatment.

RSS Readers ... click here to view the video.

TRUST AGENTS | a dramatic reading

NOTE: A publicity firm sent me a copy of this book.

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Getting the Marketing Masterpiece Theatre treatment today is ... TRUST AGENTS from Chris Brogan and Julien Smith.

RSS Readers ... click here to view the video.

FREE: The Future of a Radical Price | a dramatic reading

Chris Anderson's FREE: The Future of a Radical Price gets the gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of very smart book.)

RSS Readers ... click here to view the video.

Give your Speech, Change the World | a dramatic reading

Has it really been three years since the last episode of Marketing Masterpiece Theatre? It has. In ’05 and ’06, I had some fun doing dramatic readings of business books such as … The Long Tail, Brand Hijack, and How to Become a Marketing Superstar.

Hopefully you’ll find the humor (and smart knowledge nuggets) in this go-round of Marketing Masterpiece Theatre. All new episodes all week long. Enjoy!

Today's episode is a short reading from GIVE YOUR SPEECH, CHANGE THE WORLD by Nick Morgan. A must-read book for anyone responsible for giving presentations.

RSS Readers ... click here to view the video.

JUICING THE ORANGE | Marketing Masterpiece Theatre

For those unfamiliar with Marketing Masterpiece Theatre, it’s my way of highlighting remarkable (and forgettable) business books by doing a dramatic reading of a passage from the book, Yeah, they’re goofy. But hopefully they’ll make you think a little and laugh a little. With that explanation, I present to you the latest episode … a dramatic reading from JUICING THE ORANGE.

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EPISODE | JUICING THE ORANGE (mp3) [6:50 min, 4.7 MB]

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Marketing Masterpiece Theatre | the LOST EPISODE

Well ... looks like the fake rumors were true -- a lost episode of Marketing Masterpiece DOES exist. Enjoy.

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the “Lost Episode” | BRAND HIJACK (mp3) [7:01 min, 4.8 MB]

Marketing Masterpiece Theatre | THE LONG TAIL

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EPISODE | THE LONG TAIL (mp3) [7:41 min, 5.3 MB]

Marketing Masterpiece Theatre

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NEW EPISODE | THE CULTURE CODE (mp3) [8:55 min, 6.1MB]

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Past episodes of Marketing Masterpiece Theatre: #1 | July 3, 2005 #2 | July 23, 2005 #3 | August 19, 2005

Starbucks AudioBlog

As I listened to an archived webcast of the Starbucks Q1 Earnings Call, I keep jumping in with comments. So I thought doing an AudioBlog with running commentary might be an interesting experiment.

When you download the following AudioBlog, you’ll hear sound-bites from Starbucks executives (Jim Donald and Howard Schultz) and you’ll hear some HMOs (hot marketing opinions) from me. Have a listen and provide me with some feedback as I may do another AudioBlog to coincide with the Starbucks Q2 earning call.

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DOWNLOAD AUDIOBLOG HERE
[17:30 minutes | 12.1 MB]

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AudioBlog Log
00:00 | Opening Setup (johnmoore)
00:38 | Jim Donald (Starbucks ceo/president) cites Peppermint, Gingerbread, and Egg Nog Lattes as being sales drivers for Starbucks strong Holiday sales
01:12 | johnmoore demystifies the notion seasonal beverages are mega revenue generators for Starbucks
02:40 | Jim Donald talks about the Starbucks Card
03:23 | johnmoore shares some behind-the-curtain information about the Starbucks Card
04:54 |Jim Donald turns from CEO to C.P.O … Chief Pitching Officer
05:38 | Mindless humor from johnmoore and an introduction to Howard Schultz’s comments
06:10 | Howard references the success of Starbucks selling the Ray Charles CD
06:30 | johnmoore riffs about the Ray Charles anomaly
07:51 | Howard hypes the Starbucks Hear Music Coffeehouse concept
08:37 | johnmoore knocks the Starbucks Hear Music Coffeehouse concept
10:11 | Howard setups his Hollywood hype
10:27 | johnmoore chuckles
10:40 | Howard kicks into his Hollywood hype for Starbucks partnerships with the film industry
11:27 | johnmoore breaks down the Starbucks Hollywood marketing initiative
13:06 | Howard buzzes about Starbucks movie marketing partnership with Akeelah and the Bee
15:18 | johnmoore issues a caution for Starbucks marketers

Super Bowl Advertising Insanity

I've updated a vintage Brand Autopsy riff on the Super Bowl advertising insanity and recorded it as a short audiobog.

It's goofy stuff.

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DOWNLOAD AUDIOBLOG HERE
[2:12 minutes | 2.1 MB]

FIRST IN THIRST | BBBT #10

Welcome to the second stop on the Business Blog Book Tour #10. We’re discussing Darren Rovell’s FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon.

Betcha hadn’t thought much about the business success story of Gatorade … I hadn’t. However, Darren Rovell has and he has unearthed a great business story in Gatorade.

In FIRST IN THIST, Darren traces the roots of Gatorade from a University of Florida laboratory to being recognized as one of the 100 best brands of the 20th century. To get a taste for the Gatorade story, I highly recommend you read the book’s introduction [pdf].

For this tour stop, we’ve prepared an audio blog and two posts. Enjoy…

Inside the Bottle | an audioblog interview with Darren Rovell

Bathing in the Gatorade Bath | learn why Gatorade had the discipline not to over-market the iconic Gatorade Dunk

You Gotta Seed to Believe | learn how Gatorade seeded the market with influentials

Worthy Reads. Worthless Reads. (#5)

For the fifth edition of Worthy Reads & Worthless Reads (WRWR), I decided to do it off-the-cuff audioblog style. For this edition, I riff on 16 business books I've read since WRWR #4. Below you'll find the download link, books mentioned in the audioblog, worthy/worthless ratings, and purchase/information links.

DOWNLOAD AUDIOBLOG HERE
[26:32 minutes | 18.2 MB]

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The Macintosh Way | Guy Kawasaki | WORTHY READ (@ 1:25)

Rules for Revolutionaries | Guy Kawasaki | WORTHY READ (@ 3:15)

Selling the Dream | Guy Kawasaki | WORTHY READ (@ 3:50)

How to Drive Your Competition Crazy | Guy Kawasaki | WORTHY READ (@ 4:24)

The Cult of Mac | Leander Kahney | WORTHY READ (@ 5:04)

Revolution in the Valley | Andy Hertzfeld | WORTHY READ (@ 5:04)

Buzzmarketing | Mark Hughes | WORTHLESS READ (@ 6:42)

Brand Sense | Martin Lindstrom | WORTHLESS READ (@ 9:03)

Fast Company Magazine article| Smells Like Brand Spirit | WORTHY READ

Branded Customer Service | Barlow & Stewart | WORTHLESS READ (@ 10:36)

Marketing Playbook | John Fox | WORTHLESS READ (@ 13:14)

Brain Tattoos | Karen Post | WORTHY READ (@ 14:30)

Secret Service | John Dijulious | WORTHY READ (@ 14:30)

Brewing Up a Business | Sam Calagione | WORTHLESS READ (@ 14:58)

The Radical Leap | Steve Farber | WORTHY READ (@ 17:07)

Improv Wisdom | Patricia Ryan Madson | WORTHY READ (@ 18:58)

The War of Art | Steven Pressfield | WAY WAY WAY WORTHY READ (@ 21:53)

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More Worthy Reads/Worthless Reads:

Edition #1 | April 4, 2004

Edition #2 | May 28, 2004

Edition #3 | October 22, 2004

Edition #4 | January 29, 2005

Marketing Masterpiece Theatre [2]

Enjoy another episode | Small is the New Big (mp3) [6:08 min, 4.2MB]

[SOURCE: Seth Godin blog | Small is the New Big | June 5, 2005] NOTICE: EDITS WERE TAKEN IN THE "DRAMATIC" READING

Marketing Masterpiece Theatre

Enjoy the inaugural episode | Marketing Masterpiece Theatre (mp3) [5:00 min, 3.4MB]

Off-the-Cuff AudioBlog

The following AudioBlog is my take (in one take) on GM Planworks winning an award from MEDIAWEEK Magazine. (GM Planworks, part of the Starcom MediaVest Group, was responsible for making the Oprah/Pontiac G6 stunt happen.)

Hear me riff here: Brand Autopsy AudioBlog.mp3 [6:17 min | 4.4 MB]