Great Brands Inspire Customers

The Wall Street Journal recently ran a profile on Restoration Hardware and its reemergence as a great brand. Much of the article centered around the design and management style of Gary Friedman, Restoration Hardware ceo and chairman.

“Great brands don’t chase customers, customers chase great brands.” - Gary Friedman

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The above quote was pulled from Gary explaining how Restoration Hardware, during the recession, resisted playing the low-price value game and instead, doubled-down its efforts to improve the company’s identity and uniqueness. Gary went on to say, “In bad economic times, quality becomes even more important, uniqueness becomes even more important—people need to be inspired to buy something.”

Gary’s right.

Just like people need to be inspired to talk about brands... people also need to be inspired to buy something from brands.

What are you doing to inspire customers to buy something?

Comments

[Tracy Geier]

We inspire our customers to not just buy, but to be a part of smart consumerism. Our customers at AbundaTrade.com can trade used media (books, CDs, video games and DVDs) for cash or for other media they would now prefer to have in their collection. Rather than throw away the old, no longer wanted items into the landfills, they can trade them in allowing those items to find new homes where they can once again be appreciated by a new owner.