December 31, 2010

Beyond Thinking Different to Doing Different

Originally posted on December 31, 2004

Bruce Mau, a designer, thinker, articulator, and massive change provocateur, has a lot of ideas on a lot of things. His Incomplete Manifesto for Growth is a list, an incomplete one at that, of 43 ideas to get you beyond thinking differently but doing differently.

As 2010 turns to 2011, the message of doing differently is one we should all heed. The first incomplete ideal is featured below. Heed and enjoy.

Bruce_Mau_b
Dec 31, 2010 8:58:00 AM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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