Advertising versus Advocating

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“People may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love." --Douglas Rushkoff

Comments

[@brookcalverley]

Er... well, of course they wont!

Not sure this reflects any new light on the nature of advertising. Just confirms that people relate differently to adverting than they do to product or service. Obviously.

[john moore (from Brand Autopsy)]

Brook ... true, the quote ain't breaking new ground. It is a great reminder of what works best when it comes to getting customers talking and "advocating." For marketers, that becomes our biggest challenge ... helping make the brands we market something people want to "advocate."

[Eddie]

This post just solidifies great theories that when your customers feel a connection to what you have to offer, they can be great advocates for you.

[Mark]

Another proclamation that chases advertising with coffin nails. Comparing the two is apples and oranges. Why do people pay for this? It's ridiculous. Tell me something truly interesting, effective, or new.

[john moore (from Brand Autopsy)]

Mark ... Apples and oranges? At Salt Branding haven't you found advertising programs can resonate better with people if a brand has advocates.

Speaking of Apples, hasn't Apple's advertising resonated better with people because the brand has advocates?

Speaking of Oranges, hasn't Orange's advertising resonated better with Europeans because the brand has advocates?

Perhaps that take was interesting, affecting, or new.

[lovecat]

wow good list i love your blog thank