Last week I wrote about the BRAINS ON FIRE book. As I mentioned, throughout the book we learn of ten lessons Brains on Fire follows to ignite and fan the flames of customer evangelism.
What I failed to mention was Lesson Eleven exists. This lesson isn't in this marketing book. It is, however, in our book of marketing lessons learned. Lesson Eleven was intentionally left blank so that we could add our experiences to the mix.
And I've done just that by sharing my Lesson Eleven on how to ignite powerful, sustainable, word of mouth movements.
"Any brand can ignite a movement with its customers, so long as the brand can move people to believe in the company, to believe in a better way, and to believe in themselves." -- John Moore
Love it - thanks for your insights. Can't wait to dive into Lesson Eleven!
Posted by: Sherman Unkefer | September 09, 2010 at 04:27 PM
Great post. I just found your blog and I'm looking forward to reading more. Keep up the good work!
Posted by: Drew | September 11, 2010 at 06:18 PM
Welcome Drew ... glad you found the Brand Autopsy blog. The archives date back to December 2003. Have fun digging in the archives. Consider using the sidebar listing the most "Popular Posts."
Posted by: john moore (from Brand Autopsy) | September 11, 2010 at 06:28 PM
Sweet. I'm looking forward to checking it out more.
Posted by: Drew | September 14, 2010 at 10:49 PM