“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be.” -- Gary Hamel
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
I have never heard of Gary Hamel, but judging by this quote perhaps I should be checking him out more often!
Posted by: Pablo Edwards | August 26, 2010 at 05:42 PM