TOUGH LOVE | The Recipe for a Strong Brand

One of the more interesting scenes in the TOUGH LOVE screenplay is when Vivian Kane, Denny Williams, and John Coffey spend an afternoon talking with Galaxy Coffee customers and employees.

For Vivian, the company cheerleader who thinks Galaxy can do wrong, hearing first-hand opinions of disillusioned customers and front-line employees changed how she views Galaxy Coffee.

While enjoying beers and conversation at the Tophill Pub, Vivian and Denny start talking about the practice of branding. Vivian’s approach to building a brand is unique and steeped deep in the Galaxy Coffee culture.