June 23, 2010

TOUGH LOVE | a Business Book screenplay

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My new business book is now published. It’s an ebook called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee.

Wait. It’s not really a book and its more than an ebook. TOUGH LOVE is actually a screenplay masquerading as a business book.

TOUGH LOVE reads just like a Hollywood screenplay with standard script format, seven main characters, and two plot lines that tell the story of how a rags-to-riches entrepreneur finds success building a company (Galaxy Coffee) to be bigger only to realize, the hard way, that smaller is better. Inserted throughout the TOUGH LOVE script are breakout business lessons and thought-provoking business advice geared towards entrepreneurs and small business owners.

It’s available as a .pdf download from ChangeThis ... click below to purchase.

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You can learn more at ToughLoveScript.com; including a synopsis, character sketches, and an informative Q&A.
Jun 23, 2010 10:36:50 AM | Business Book Musings, on all things Starbucks, TOUGH LOVE

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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