Introducing... TOUGH LOVE

I’ve written a new business book called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee.

Wait, that’s not correct.

TOUGH LOVE is actually a screenplay masquerading as a business book. Inserted throughout the TOUGH LOVE script are breakout business lessons and thought-provoking business advice geared towards entrepreneurs and small business owners.

It’s being published by ChangeThis as an ebook. *** PURCHASE DETAILS HERE ***

You can learn more at ToughLoveScript.com; including a synopsis, character sketches, and an informative Q&A.

To get a better idea of flow and content in TOUGH LOVE, read the script snippet below.

I hope you enjoy the oddball idea of a business book written as a screenplay.

Comments

[Ken Honeywell]

Hey, John. I think the idea is outstanding. The writing is crisp and clear and compelling; you're clearly not a rookie screenplay writer. My biggest fear when I started reading was the people aren't used to reading screenplay format, but this was simple. Nicely done--and best of luck with it.

[john moore (from Brand Autopsy)]

Ken ... you bring up a good point. The screenplay format is WAY different. (Perhaps too different.)

However, my hope is that readers will get past that hurdle and get into the flow of the story, the characters, and the business lessons. Glad you got into the flow of TOUGH LOVE.

Thanks for the kind words Ken.

[Tom Asacker]

Everyone preaches being different and bold. Kudos on living it John! And best of luck.

[john moore (from Brand Autopsy)]

Thanks Tom. In a way, this will be an experiment on many levels, including: (1) Selling an ebook and (2) Seeing if the screenplay format connects [or disconnects]. Thanks for recognizing my efforts to shake things up in the biz book world.

[Melody]

Hi John! It helps to already have some familiarity with Starbucks. I can picture the inside of the SSC. I think your book has an interesting story, and I hope it's a hit. I'll be writing a longer review of it at my site. Will you have a new blog post, or a page soon to make it easy for people to buy the book online?

[john moore]

Melody ... when the purchase download site goes live, I will blog about it. (Right now there are a few kinks being worked out.)

Because the TOUGH LOVE story does initially mirror Starbucks, the familiarity will make it easier for readers to follow along. That said, the TOUGH STORY does departs dramatically and takes a much different course than Starbucks has decided to make.

I'm glad you find the private preview copy interesting.

[Mary Dean/ KickSkirt]

Such a refreshingly brilliant idea. Stories stick. Can't wait for the launch.