GreenBox is Marketing Done Right

In Purple Cow, Seth Godin wrote about the virtue of baking remarkability into how a business does business. According to Seth, “marketing done right” is when “the marketer changes the product, not the ads.”

The Purple Cow concept states it’s ultimately more meaningful (and less expensive) to bring a remarkably innovative product to market than it is to spend the advertising money necessary to successfully market a boring product.

GreenBox understands the Purple Cow concept. They developed an innovative pizza box that sells itself. This pizza box is not just reusable and recyclable ... it’s also remarkable. The GreenBox breaks down into four serving plates and into a nifty container for leftovers.

Have a look at marketing done right...

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Comments

[Karen Swim]

I worked on a Pizza campaign last year that had the creative idea of changing the inside of the box but this is brilliant! I loved it so much I shared it on Posterous.

[Jessica Pyne]

What a great product, and well marketed - presenting a common problem, and then providing a simple solution.

Love the creativity!

[Mel]

A green pizza box? There’s no such a thing! It’s not recyclable if it’s greasy and full of tomato sauce! Can’t we use plastic containers for leftovers? Ok, I admit that the concept is kind of cool, but don’t play the Green factor to promote your product if it’s not really green.

[Scott Donovan]

We should believe it because a kid tells us.
So the box might be green (or not)
But I want a great and good pizza at the right price and not a box.
I'm not buying a box.