Thought Starters from Tom Fishburne

By day, Tom Fishburne is a managing director with Method. By night, Tom is a cartoonist appealing to the “improbable audience of brand managers.” By way of SXSWi, I attended Tom’s session on Innovation Lessons from Cartooning. Excellent session with lots of chewy takeaways, including:

Deliberate Exclusivity
“It’s more meaningful to be provocative to a few than to be broadly boring to many.”

Innovation as Instigators
“Innovation when done right can spark conversations.”
“Truly innovative ideas require innovative business models.”
“How you share your innovative ideas is more important than the ideas themselves.”

New Ideas
“Unfortunately, most businesses are equipped with more ‘cutting tools’ than ‘growing tools’ and too many meaningful ideas never see the light of day.”

Recessionary Times
“Recessions are litmus tests for worthwhile brands. If your brand isn’t worthwhile, it won’t last.”

All quotes from TOM FISHBURNE.

Comments

[Paul (from Idea Sandbox)]

Tom is great.

Thanks for sharing these with us, John!

[CJ]

"How you share your innovative ideas is more important than the ideas themselves" is definitely an interesting quote...I also feel that correct way of sharing largely varies by audience- some people are much bigger risk-takers then others, and innovative ideas can easily fall flat due to fear of change, etc. That said, friction isn't necessarily a bad thing (linking an article I like about positive confrontation)

Great blog!