Something doesn’t make sense with this poster ad on the DFW Airport skylink tram.
Do you see what I saw?
November 17, 2009
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
I don't quite understand why a basic pretzel would be so appetizing in the first place...
Why not chocolate?
It's nearing Xmas after all.
Posted by: Michael Struwig | November 17, 2009 at 02:31 PM
I agree this could be dressed up a bit more, but placement is key. If this ad is located within the olefactory reach of Auntie Anne's strategically directed oven blowers (you know, the ones that overpower you with goodness), it might make a lot more sense--or scents, if you prefer...
Posted by: Tammy Davis | November 19, 2009 at 01:49 PM
Is this poster one of a series? I could see a number of posters with different things to buy for "them" and different "treats" for you, all chosen from among the offerings at the airport.
Posted by: Adam | November 20, 2009 at 09:22 AM
I am not familiar with DFW airport. Are these types of pretzels common?
If the airport is putting up these posters, my guess is they went with something very generic so that the landlord wouldn't be seen a favoring one tenant over another.
Think of it micro-level PC/multiculturalism. The end result is bland and uninspiring.
Posted by: Stephen Macklin | November 22, 2009 at 08:43 PM
A treat is in the eye of the beholder. I believe they felt that if they started with basics, they could let the reader's imgination transport them to their own next level of imagined treat.
Posted by: Luann Allen | November 28, 2009 at 08:33 AM
I agree with Luann. Right now, that pretzel is looking good for me.
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Andy Michaels
http://www.andy-michaels.com/
Posted by: Andy Michaels | December 03, 2009 at 03:43 AM