Social Media, Pigs, and Lipstick

Tom Fishburne writes...

"Many businesses treat social media tools the same as dropping an FSI or placing a grocery cart ad. It becomes just more superficial window dressing. I think it would be far better to apply that investment toward actually making the brand and products more interesting and remarkable."

Now see Tom Fishburne's spot-on illustration.

Good stuff Tom, good stuff.

Comments

[Tom Dickson]

Another thing that drives me nuts, is seeing individual entrepreneurs out there copying off someone else's brand and putting their face on it... Come on! How hard is it to show some personality and share some of your own story?

Thanks for sharing! Love the cartoon! :)

[Dane Hesseldahl]

I like the pig...she's got charm.

Does she really need an image consultant?

[The Communicator]

Advertising agencies are scrambling to understand social media so they have something else to sell to their customers. They don't understand it, but they sell it. And you're right, it's just another tool in the toolbox from their perspective. There's so much I could say about this. Anyway, cool illustration. I'll mention it on Twitter.

[Scott]

That's very true. If we could take some extra care to improve our services/product we could create a brand name so popular that no one would ever need to see any kind of advertisements to know of it. Instead of doing this people just create some kind of false illusions which does not relate to the product in any way. However the pig has charm. Nice cartoon.

[Shawn Krohn]

Social Media is not a sell, but an engagement with the consumer/target. Much as if you were at a party representing Nike and talking to someone about a shoe you are currently working on. People smell BS a mile away and no one likes a pushy car salesman approach.

There is an age gap in understanding this tool. I think partly because of the old methods of capturing "channels" of media and pumping messages through it. If you don't use the technology you can't understand it's purpose and you certainly can't understand your end user and what motivates them.

I think it freaks some clients out to "give out" services or ideas without a defined ROI attached to it. The new "wiki" paradigm is changing the way we can communicate to our target demos in a way I think is for the better.

[sharon]

It will be needing for advertisement..the pig was great ad cute

http://www.craigspr.org

[adams]

I don't think that she needs a consultantl.

[Kristen]

As a person who has grown up on facebook and other social media I find it (obviously) a great way to keep in touch with people. I think it is something ad agencies will definitely employ for advertising, but it would be foolish to put too much of a client's budget into social media. The times are changing, but not everyone likes social media, so traditional methods of advertising are still important.

[John]

You just can't start social media way an leave it unnatended. We intend to keep it up so therefore only interact at selected platforms we can handle