Smart Marketing from Jason Stoddard

Jason Stoddard did something interesting — he started his own consultancy company, Stagira. That’s interesting. But not as interesting as what he did to let people know he started Stagira.

Essentially, his marketing dollars went into running a conference, the Ubiquity Marketing unSummit in Austin, TX. Jason cajoled Chris Brogan to be his keynote speaker. He invited notable local social media marketing types to participate on panels. The conference information/schedule page lived on the Stagira website. Every marketing piece promoting the conference (from emails to blog posts to tweets) directed people to visit the Stagira website. Smart.

Everything turned out smarter because his conference attracted like-minded well-connected social media types. As Simon Salt tweeted, “Good Grief you cant throw a stick in here without hitting a Social Media celeb.” (It can only help a new business to have like-minded well-connected social media types making an unknown business known within their social circles.)

But the smartest marketing move Jason did was recoup his marketing spend by running a conference where people paid to attend. Maybe you should have someone like Jason thinking just as smart about your business.

Comments

[Luann Allen]

The best marketing costs nothing! This is terrific!

[Scott]

That was a smart move. Great.

Cheers,
Scott

[ernest ojerumu]

jason, he was able to bring likemind together.bravo,do keep it up even though service rendered to the target audience was not free.

[P.P.]

Sounds like a great success story. I think one reason why this conference was such a success was because Jason had a plan that he executed to a T. He knew what he wanted to and knew what it took execute his plan. When you are able to accomplish what Jason did you greatly increase your odds for a successful conference, event, or campaign.

[Engago Team]

If Jason Stoddard has any money left over or made any money on the conference then he should use it to rework his website.
His website is not up to the level of the conference.

[ds cartes]

f Jason Stoddard has any money left over or made any money on the conference then he should use it to rework his website.