Brand Autopsy

Spoofed

I had it to coming to me.

Someone spoofed my Marketing Masterpiece Theatre series of dramatic readings from influential business books. That someone is Jay Ehret from The Marketing Spot. Assuming the pompous persona of Sir Stamford Albert Winchester II, Jay reads from TRIBAL KNOWLEDGE.

I’m amused. Nice goin’ Jay. (Thanks.)

How The Mighty Fall | a dramatic reading

Jim Collins' HOW THE MIGHTY FALL gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of very smart book.)

RSS Readers ... click here to view the video.

Ignore Everybody | a dramatic reading

NOTE: A publicity firm sent me a copy of this book.

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Hugh MacLeod's IGNORE EVERYBODY: and 39 Other Keys to Creativity gets the Marketing Masterpiece Theatre treatment.

RSS Readers ... click here to view the video.

TRUST AGENTS | a dramatic reading

NOTE: A publicity firm sent me a copy of this book.

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Getting the Marketing Masterpiece Theatre treatment today is ... TRUST AGENTS from Chris Brogan and Julien Smith.

RSS Readers ... click here to view the video.

A Talkable Brand is…

Clearly my WOM Enthusiast hat is on with this post.

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WOMMA recently announced its 2009 Summit in Las Vegas on Nov. 19 & 20. The conference theme is CREATING TALKABLE BRANDS using the original social media (word of mouth) and digital social media (online stuff).

The conference agenda is still being put together. If you have a case study that showcases how a brand uses WOM and Social Media to become talkable … submit a proposal to get on the agenda. Act now, the deadline is Aug. 31.

WOMMA wants to know what we think a talkable brand is.

WOMMA has their take (video). I have my take. No doubt you have a take. Share it, like this video shares my take…

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RSS Readers ... click here to view the video

FREE: The Future of a Radical Price | a dramatic reading

Chris Anderson's FREE: The Future of a Radical Price gets the gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of very smart book.)

RSS Readers ... click here to view the video.

Give your Speech, Change the World | a dramatic reading

Has it really been three years since the last episode of Marketing Masterpiece Theatre? It has. In ’05 and ’06, I had some fun doing dramatic readings of business books such as … The Long Tail, Brand Hijack, and How to Become a Marketing Superstar.

Hopefully you’ll find the humor (and smart knowledge nuggets) in this go-round of Marketing Masterpiece Theatre. All new episodes all week long. Enjoy!

Today's episode is a short reading from GIVE YOUR SPEECH, CHANGE THE WORLD by Nick Morgan. A must-read book for anyone responsible for giving presentations.

RSS Readers ... click here to view the video.

Batter Blaster

When I finally got around to using Batter Blaster, one word came to mind … PURPLE … as in PURPLE COW. This video ditty explains …

RSS Readers … click here to view the video ditty