Brand Autopsy: WOM TRUTHS

July 16, 2009

WOM TRUTHS

On the ALL THINGS WOM blog, I’m sharing bite-size lessons on key ideals that make word-of-mouth marketing more effective and ethical. The series is called WOM TRUTHS. Three lessons are posted with many more to come…

#55 | Word of Mouth is the Original Social Media

#37 | Reviews aren’t Sexy. But the Results are Sexy.

#09 | Buzz Doesn’t Create Evangelists. Evangelists Create Buzz.

Jul 16, 2009 11:14:53 AM | Word of Mouth Marketing

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Bake it or Make it. (Just Don't Fake it.) Jay Ehret (@TheMarketingGuy) and I recently talked Word-of-Mouth Marketing on his Power to the Small Business podcast. I had on my WOM Enthusiast hat and talked about how there are two ways to generate word of mouth … You can...

Would You Miss Costco? Continuing my “Would you Miss” series ... Does Costco provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Costco treat its employees so astonishingly well that those workers would not be...

johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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Brand Autopsy

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July 16, 2009

WOM TRUTHS

johnmoore (from Brand Autopsy)

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