May 24, 2009

PURPLE COW | act now!

UPDATED: The submission deadline has passed.

Seth Godin is updating one of the most important marketing books ever published, PURPLE COW. It's a simple book about baking "remarkability" inside everything a business does. The book is chock-full of case study examples highlighting businesses that do things to earn opinions from customers.

With the updated edition, Seth is sharing new case study examples ... including examples submitted by us. (Yep, by us.) ACT NOW! Submissions are due by midnight, New York time, tonight.

(I submitted a ditty about Mighty-Fine Burgers.)

May 24, 2009 8:35:58 AM | Business Book Musings

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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