Brand Autopsy

WOMMA’s … “WOM Enthusiast”

RSS Readers ... click here to view the video

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Yep, I’m putting my marketing where my mouth is as WOMMA’s in-house evangelist for all things word-of-mouth (WOM).

In this role, I will help the Word of Mouth Marketing Association (WOMMA) better communicate with its members and non-members to promote the discipline of Word-of-Mouth Marketing. I’ll also serve as a WOMMA spokesperson addressing hot-button topics covered by traditional media and discussed in conversations happening in the online social media world.

Plus, I’ll be sharing thoughts on a new blog, the ALL THINGS WOM blog. On that blog, we’ll explore the arts and sciences of WOM that sells (and fails), wrestle with ethics issues, and showcase smart analysis from bloggers about all things WOM.

(Expect some overlap posts on the Brand Autopsy blog from the ALL THINGS WOM blog. Not much, but some.)

This "WOM Evangelist" role with WOMMA is an add-on to my day-to-day doings as a marketingologist with the Brand Autopsy Marketing Practice. (That's precisely why the video above shows me stockpiling extra sleep time.)

It is interesting to note when I began my private practice in early 2005, one of the first steps I took was to join the just-started Word of Mouth Marketing Association. And if you attended the first WOMMA Conference in March 2005, you probably saw me. (I was the dude in the white smock.)

Because WOMMA is the leading voice for ethical and effective word of mouth marketing, I can’t think of a better organization to work with. Given my marketing experience, my background with WOMMA, and WOMMA’s mission … it feels natural for me to work directly with them as their “WOM Enthusiast.”

Thanks for joining me on this ride. This’ll be fun.

The Designful Company

... from the Post2Post tour highlighting THE DESIGNFUL COMPANY

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Consider THE DESIGNFUL COMPANY from Marty Neumeier as a manifesto on building a company based upon the pillars of vision, culture, and innovation.

His earlier books, THE BRAND GAP and ZAG, were also manifestos. THE BRAND GAP discussed the importance of marketers and creatives working together within a company to bridge the gap between logic (marketing) and magic (design). ZAG expressed, in irrefutable fashion, how to best develop and apply differentiation strategies. Both books are brilliant.

And, THE DESIGNFUL COMPANY is also brilliant.

Neumeier makes a compelling case for “DESIGN” being more about performance than style. Being a designer, according to Neumeier, isn’t limited to being an artist, architect, composer, etc. Not at all. Anyone, and that means everyone, who tries to improve a given situation is a designer. Whenever you work through any creative process, you are doing design. Dig?

To give you some flavor for THE DESIGNFUL COMPANY, I designed a three-minute video ditty sharing smart tid-bits from the book. Enjoy…

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RSS Readers ... click here to view the video.

WOMM-U '09 | Practical. Tactical. Inspirational.

At WOMM-U, you will learn practical knowledge, gain tactical tools, and hear inspirational guidance on how to swiftly use Social Media to drive Word of Mouth direct from brands including Google, Disney, and Facebook. Plus, you'll learn why some WOM programs Blow Chunks from myself and Ted Wright of Fizz.

AGENDA ... SPEAKERS ... REGISTER