Missing Chapter Found

The Post2Post series about The 100 Best Business Books of All Time is chugging along. Yesterday I wrote about it and today, Phil Gerbyshak writes about it.

(And, I’m still writing about it today.)

Anytime anyone lists anything, something is certain to be left out. I felt my favorite business book was left out of the mix in The 100 Best Business Books of All Time, THE DISCIPLINE OF MARKET LEADERS deserves to be included in this book.

The authors of 100 BEST knew debate and conversation would be sparked by their listing of only 100 business books they felt were most worthwhile in today’s business world. To acknowledge this debate and to encourage conversation, the authors have created MyFavoriteBizBook.com.

Go to the site, type in the title of your favorite business book, and share your testimony for how that book changed your life. I testified for the worthiness of THE DISCIPLINE OF MARKET LEADERS.

I didn’t stop there. I also wrote a fake missing chapter for the book that should have been titled, The 100 & 1 Best Business Books of All Time.

Click below (or here) to read the fake missing chapter highlighting the worthiness of THE DISCIPLINE OF MARKET LEADERS (.pdf).

Comments

[Todd Sattersten]

This is awesome.

Thanks.

Todd

[johnmoore (from Brand Autopsy)]

Thanks Todd. I had to find some way to get MARKET LEADERS in the book. Totally understand there is a lot of competition with business strategy books on "focus."

[Bill Gammell]

John,

That is one I missed. I'll put it on my list. Thanks!

[Robbin Phillips]

Thanks for this John. “People think focus means saying ‘Yes’ to the thing you’ve got to focus on. But, that’s not what it means at all. It means saying ‘NO’ to the 100 other
good ideas that there are. You have to pick carefully.” Ah-Ha for sure.

[Elizabeth Walker]

Oh please let this be the mantra for all those small - medium business owners out there! The Curse of Knowledge (we love Made to Stick by Chip and Dan Heath) is what makes "saying ‘NO’ to the 100 other
good ideas that there are" so hard. (http://www.madetostick.com)