February 02, 2009

re: Wasted Brand Potential

Denise Lee Yohn has started a thought-provoking series about brands not living up to their potential. She kicked-off the series by pointing the finger at GNC (General Nutrition Centers) for not living up to its potential as a brand. About GNC, Denise writes …

“The shopping experience is unmemorable, the little advertising and promotion they do is generic, and other than a private label product line that offers common products at a discount, their product assortment lacks uniqueness.” [READ MORE]

Jonathan Salem Baskin guest-posted on Denise’s blog and called out Facebook for not living up to its potential as a brand.

Denise asked me to guest-post and I single out DAIRY QUEEN as a brand that could be doing more. My opinions on Dairy Queen’s brand relevance were heavily influenced by your comments in this can’t miss “Would You Miss” post.

To read my take on Dairy Queen, click on the image below. (Or click here.)

DQ_Denise
("Click me," said the jpeg.)

Feb 2, 2009 12:05:44 PM | Branding Strategy

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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