Karin, an eleven-year Starbucks marketing veteran, has entered the blogging fray. She's super smart. She’s worth reading. And you’ll be a better marketer for reading THE ESSENTIAL ORANGE.
(Welcome to the fray Karin.)
February 21, 2009
Karin Koonings Joins the Fray
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Thanks John. I look forward to both some goodhearted sparring and collaboration. kk
Posted by: karin koonings | February 22, 2009 at 03:56 PM
A question to those whom know these types of statistics.
Does anybody know the numbers when it comes to the rate of attrition of, let's call it, Director level and up, positions at Starbucks over the last ten years?
I HAVE to believe it's one of the highest in any industry, yet is rarely spoken about. Regardless, says something about the quality of hiring, the mentoring of those whom are hired, and the challenge of maintaining a consistent vision over time. It's the 'other' pink elephant in the room.
Posted by: shyguy | February 23, 2009 at 08:32 PM