January 12, 2009

Myths of Innovation

My endless research for a long-overdue project led me to revisiting Scott Berkun's THE MYTHS OF INNOVATIONS. This book has oodles of chewy quotes and insights about the ins/outs of nearly everything related to innovation.

It was about a year ago when I shared some money quotes from Scott's book. The quotes are just as tasty today as they were yesterday. Enjoy.

RSS Readers … click here to view the presentation.
Jan 12, 2009 12:30:31 PM

3 Comments

John Gillett

Thanks for the tip! Myths of Innovation certainly does have some great quotes that are as relevant today as ever...

Posted by: John Gillett | January 12, 2009 at 12:34 PM

John Koetsier

Nice list of great quotes. Like the way you used SlideShare to present them, as well.

Posted by: John Koetsier | January 12, 2009 at 06:28 PM

David Sutula

The quote that resonates with me the most - and the one thing I most often forget - is that most people cannot grasp true innovation. That everything must be described in terms of the status quo. I often say that if Edison asked people what they wanted, they would have said, brighter, longer-lasting candles. I am reminded of the 'horsepower' quote as I think that light is still described in terms of 'candlepower'.

Posted by: David Sutula | January 13, 2009 at 07:41 PM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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