November 06, 2008
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Definitely words to live by! Thanks John.
Posted by: Kevin Mason | November 06, 2008 at 10:28 AM
Succinct and right-on, as usual! Great advice!
Posted by: Betsy | November 06, 2008 at 10:50 AM
Thanks for that! People that want the right fans should give content that has them written all over it without specifically having them in it. Great advice for us all to remember to keep our egos in check.
Posted by: Damien Basile | November 06, 2008 at 11:21 AM
Oh, come on, press releases are so exciting though!
Posted by: olivier Blanchard | November 06, 2008 at 12:24 PM
actually Olivier ... I think this advice works best for how we use Twitter ... the most interesting things I read on Twitter are not about someone talking about themselves but rather talking about something someone else is doing/has done.
Posted by: johnmoore (from Brand Autopsy) | November 06, 2008 at 12:28 PM
YES!
Posted by: Geoff Livingston | November 06, 2008 at 12:59 PM
John,
Definitely applicable to twitter (but everything else too). "Me, me, me" just isn't that interesting. The sooner people realize that, the sooner their see a different result (a better, stronger result).
Posted by: Ricardo Bueno | November 14, 2008 at 04:31 AM
Great advice.
Nice post . Simple one, but nice.
Posted by: mystery shopper | December 10, 2008 at 07:15 AM