I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree …
“A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should talk about it, but existing customers should not be irritated by it.”
Nadja Schnetzler
co-founder, BrainStore
source: THE IDEA MACHINE (Wiley, 2005, pg. 56)
Well its sound very well. On the contrary ‘A Good Ideal is a proposition that is universally accepted, and well absorbed with an effective out-come’
-Manish Rajvaidya,Brand manager,Syntel Ltd
Posted by: Manish Rajvaidya | October 13, 2008 at 03:43 AM
On point!
Posted by: Kiss My Black Ads | October 14, 2008 at 01:30 AM
simple, unexpected and relevant
Yes!
As for "uniting extremes" ...
Posted by: Mary Paul Stewart | October 17, 2008 at 12:24 PM
Shouldn't a good idea change something?
Posted by: Jonathan loves Innovative Marketing | October 27, 2008 at 07:02 PM
Well done, I especially liked where you said...simple unexpeted and relevant,Most of the time a interesting idea, business strategy or marketing strategy is.And if it achieves it's intended goal then it becomes a good Idea.
To your success,
Joe.
Posted by: joe click make money | November 05, 2008 at 10:41 AM