As assigned earlier, you were asked to read a conversation between Kip Tindell (The Container Store) and John Mackey (Whole Foods Market). You were also alerted to a “pop quiz.” This is the quiz.
Please answer the questions.
Correct answers to be posted on Mon, Sep. 8 on the Brand Autopsy blog.

Is this an open book test?
Posted by: Paul (from Idea Sandbox) | September 05, 2008 at 09:40 AM