September 05, 2008

Quiz | !!! Required Reading !!!

As assigned earlier, you were asked to read a conversation between Kip Tindell (The Container Store) and John Mackey (Whole Foods Market). You were also alerted to a “pop quiz.” This is the quiz.

Please answer the questions.

Correct answers to be posted on Mon, Sep. 8 on the Brand Autopsy blog.

DOWNLOAD PDF of QUIZ
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Sep 5, 2008 7:24:00 AM | Business Strategy-related

1 Comment

Paul (from Idea Sandbox)

Is this an open book test?

Posted by: Paul (from Idea Sandbox) | September 05, 2008 at 09:40 AM

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!!! Required Reading !!! In June, Time magazine ran a story about the business philosophies of Kip Tindell (ceo/co-founder of The Container Store) and John Mackey (ceo/co-founder of Whole Foods Market). Kip and John are kindred spirits because they hold fast to the belief...
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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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