Buzz vs. Sustainable WOM

Kathy Sierra brilliantly (and succinctly) sums up the difference between "Buzz" and "Sustainable" Word-of-Mouth.

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Comments

[DUST!N]

Great quote and very true. Empowerment is powerful (to state the obvious).

Thanks for pointing me to Kathy's Twitter feed. I've missed her insights.

[Katie Gruver]

Ohhh... I love it. I'm writing it on my write board right now as a good reminder of what a vibrant customer community looks like

[Eleanor Everett]

Kathy is so on target. Bertrand Cesvet picks up this idea and runs with it in his new book Conversational Capital. Sustainable word-of mouth is the name of the game in today's marketing world and Cesvet's book breaks down how to achieve it. He proposes that the "vibrant customer community" you are interested in, Katie, is achieved when you give people something to talk about that will reflect positively back on them. www.conversationalcapital.com

[olivier Blanchard]

Kathy rocks. Always has, always will.