Heads-up … you may wanna watch The Colbert Report tonight (Aug. 4) … Lucas Conley of OBSESSIVE BRANDING DISORDER notoriety will be a guest on tonight’s show.
For a refresher on OBD ... read this.
For more on Lucas Conley ... click this.
For more on The Colbert Report ... peep this.
UPDATED: Video of Conley's appearance on TCR has been posted, click below to watch. They went the awful line extension route more than how over-marketing and over-branding breeds consumer skepticism. Funny clip though. Lucas follows Colbert's lead nicely.
"Instead of focusing on innovation of products, we focus on branding"
"it's not about a good product anymore it's about the messaging"
---Conley
Posted by: ZaggedEdge | August 04, 2008 at 11:51 PM