Jonathan Salem Baskin (from the Dim Bulb blog) goes Seuss on us with his strong take on JCPenny’s advergame venture to market its DORM LIFE product line to college gals.
Sample this snippet …
Instead of putting its branding just about anywhere,
why not focus it where consumers might care?C'mon now, it's not such a horrible bore
to come up with reasons to visit a store?Relevance is a quality that can't be avoided,
No matter in what ways new media's exploited.
He's a great storyteller. Have you read his book? If not buy it and read it.
http://www.amazon.com/dp/0446178012?tag=jonasalebask-20&camp=14573&creative=327641&linkCode=as1&creativeASIN=0446178012&adid=0N5EAF6K9ZWCFPR66HWD&
Good stuff.
Posted by: BIG Kahuna | August 11, 2008 at 10:16 AM