>> What are you reading?
August 16, 2008
Currently reading ...
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market by Chetan Sharma, Joe Herzog, Victor Melfi
Posted by: Jay Ehret | August 16, 2008 at 09:08 PM
It was impossible to resist the temptation of not answering the question. I'm reading "Personality not included" of Rohit Bhargava. Nice book above all the part about backstories and the tools at the end.
Posted by: Cimny | August 17, 2008 at 03:42 AM
"the pirate's dilemma" by matt mason http://thepiratesdilemma.com/ and "the future of the internet" by jonathan zittrain - http://futureoftheinternet.org/ both can be downloaded for free.
Posted by: ami | August 17, 2008 at 05:04 AM
just finished up the excellent "Turning Numbers Into Knowledge." see my review here. highly recommended for anyone who enjoys critical thinking.
Posted by: finn mckenty | August 17, 2008 at 08:39 AM
Currently reading The Technological Society by Jacques Ellul.
Posted by: Patryk | August 17, 2008 at 10:15 AM
Recently finished "The Future and Its Enemies," by Virginia Postrel. Written over a decade ago, still remarkably telling about culture's resistance to dynamic, fluid thinking.
Nearly finished reading one of Seth Godin's earlier books that passed me by - "Small is the New Big." As usual, insightful, and filled with delightful Sethisms.
Thanks for asking.
best,
bonnie
richmond,VA
USA
Posted by: BLarner | August 17, 2008 at 12:54 PM
The Cluetrain Manifesto
Followup to www.cluetrainmanifesto.com
One of the first books to be a followup to the website
Posted by: ZaggedEdge | August 17, 2008 at 04:40 PM
Just finished Tuesdays w/ Morrie and Deadly Viper Character Assasins. The former inspired me to die well, the latter, helped me be better while I'm living.
Posted by: Heather | August 17, 2008 at 09:33 PM
Inside Steve's Brain - more of a business book that uses Apple as the example for all the cases.
Posted by: Austin | August 17, 2008 at 11:26 PM
I'm just finished reading Design! by Tom Peters last night. I also read Inside Steve's Brain two weeks ago. Great book. I get to start a new book this week. What will it be?
Posted by: Ryde | August 18, 2008 at 11:00 AM
Working my way through Spencer Ante's "CREATIVE CAPITAL" -- a great look at the formation of venture capital through the eyes of Georges Doriot.
Posted by: Matt Griswold | August 18, 2008 at 01:06 PM
I am reading New Ideas From Dead Economist and I have Donald Trump's paperclip so I am trading up until I get a vehicle. Wish me luck or come read more at www.goldenpaperclip.com
Posted by: jason | August 18, 2008 at 01:13 PM
Everyone ... thanks for all the great adds ... we've talked about some of these books on Brand Autopsy like THE PIRATE'S DILEMMA and INSIDE STEVE'S BRAINS. Plus, I was inspired by TUESDAY'S WITH MORRIE to share some of my Mother's bout with ALS.
Posted by: johnmoore (from Brand Autopsy) | August 18, 2008 at 10:08 PM
Peak, how great companies get their mojo from Maslow by Chip Conley of the Joie de Vivre Hospitality chain. Very intresting! Take care!
Posted by: Thomas Stack | August 19, 2008 at 08:28 AM
I hadn't yet heard about All You Need Is A Good Idea so I ordered it. Amazon says 'my order has shipped.' I look forward to swapping notes with you on this book. - Paul
Posted by: Paul (from Idea Sandbox) | August 19, 2008 at 10:38 AM
Currently reading The Omnivore's Dilemma by Michael Pollan.
Posted by: Kevin | August 20, 2008 at 04:20 AM
Kevin Roberts second Lovemarks book, "The Lovemarks Effect: Winning in the Consumer Revolution"
Posted by: Ryan Stephens | August 20, 2008 at 05:22 PM
No Logo by Naomi Klein. Written around 2000, but still relevant. Traces the advent of modern branding and exposes the underbelly. Starring Nike, Starbucks, Shell and many others.
Posted by: David | August 22, 2008 at 06:13 PM
Just started The Drunkard's Walk. It's about randomness and how we are the sum of the random events that have happened in our lives. I am not too far in it, but it appears to be a good book that will challenge my traditional view of planning and hard work will always lead to success.
Posted by: Reginald Halstead | August 25, 2008 at 12:45 AM