Biz Book | Tweet by Tweet

I’ve highlighted Donald Keough’s Ten Commandments for Business Failure in a recent post. It’s a worthwhile read because Keough points out tried and true pathways for any business venture to fail. If we follow Keough’s advice of not following his advice, then business success is sure to follow. (Follow me?)

If you do follow my thinking, then follow me this week on Twitter as I will share over 25 knowledge nuggets from Keough’s book.

Since Twitter limits posts to 140 characters or less, these tweets will be nugget-sized. Meaty though — just super-tight and ultra-pithy. Here are the initial tweets:

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To follow along … hop on Twitter and follow me.

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NOTE: If you have no desire to wander over to Twitter, that's cool. I'll be sharing my Biz Book tweets on Wednesday and Friday ... right here on the Brand Autopsy blog.

Comments

[Lani Anglin-Rosales]

followed!

ps: tinypaste.com... just sayin' :)

[john moore (from Brand Autopsy)]

Well, looks like Lani is on the leading edge here with TinyPaste ... learn more about TinyPaste here.

[Chris Brogan...]

I'm just glad you're checking into it and giving it a go. Miss you from the old days at San Marcos. : )

[john moore (from Brand Autopsy)]

Chris ... I can't see myself ever being a heavy user of Twitter. Given everything else I'm up to online and offline, I'm just a light user of Twitter. So it's not like I'm checking into it or giving it a go. Dig?

[barchbo]

You're so ultra-pithy!

Seriously, failed programs ARE necessary. Are the people that DON'T know that likely to be using social media?! It seems progressive to have it spelled out as you do and I think non-progressives (I dubbed them rut-thinkers from my time in the school trenches) are a bit too stuck to see it as such.

SO - what do you recommend for getting people to think of failure as a learning experience, and really believe that it's true?

[john moore (from Brand Autopsy)]

Betsy (barchbo) ... what do I recommend? Big question. Here's a small answer influenced by Keough's book >>> To succeed in business, a business must sow the seeds of failure. Why? … because a company that has never failed, will never succeed.

[barchbo]

I think that your response spells out one of our culture's biggest problems: we think of education as a social program instead of a business. One of the reasons I am for school privatization and vouchers.

[Oran Parker]

I'm loving this John! What a great way to share this information. I'm going to end up getting this book. This idea of yours it why I follow you on Twitter.