ONE | I dusted off my “No Business is Perfect” essay and gave it new life with new context. It’s on the Keppler website … READ ARTICLE.
TWO | CZ Marketing interviewed me about SBUX, WOM, and OTHER STUFF … READ INTERVIEW.
July 15, 2008
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
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