Take a few minutes today to read Jay Ehret's cautionary tale on how he lost focus by trying to run two businesses ... only to run himself into the ground. An important lesson for us all.
June 20, 2008
Jay Ehret on Losing Focus
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
That has happened to me as well. I started www.stthomasblog.com primarily for my wife but because I'm passionate about it I've spent a lot of time away from Brand Identity Guru (BIG). I've refocused my efforts to BIG and I can see the difference.
Good points!
Posted by: BIG Kahuna | June 20, 2008 at 11:57 AM
Good read. I have a life coach who has built a niche around this exact principle (www.youronedegreem.com). Probably saved me.
Posted by: DUST!N | June 22, 2008 at 05:48 PM
Less is more, after all.
Posted by: nathan | June 27, 2008 at 01:19 PM