ONE | Can Execs Learn to Ignore the Script
Nice to see Gary Hirsch and Patricia Ryan Madson getting some press in the NY Times. Gary and Patricia are whiz-bang improvisers helping businesses learn to appreciate “happy accidents” and “cool mistakes.” This article shares how basic improv principles can create a culture of cooperation and affirmation within businesses. >> READ THE ARTICLE and read past Brand Autopsy posts about Improv & Business here, here, here, and here.
TWO | A CEO Sells the Store
Mickey Drexler is a master merchandiser. First with The Gap and now with J. Crew. His run at The Gap ended in 2002 when Drexler admits he lost touch with his muse, the consumer. He’s since turned around J. Crew’s financials and brand cache because he listens and reacts to customers. The NY Times gives us interesting peek inside the mind of a master merchandiser. >> READ MORE
THREE | Haute Chipotle
Jim Adams, Chipotle’s executive marketing director, wants to change the perception of quick-service restaurants of serving crappy food and crappy customer experiences. In this HUB Magazine profile, Jim explains how Chipotle uses design to deliver better tasting food and more interesting customer experiences. >> READ MORE
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