Nathan Snell runs the social media voodoo down with smart analysis of MyStarbucksIdea.com. And when you read Shel Holtz's take on how Starbucks mirrors Dell, be sure to read the comments where Caroline Dietz from Dell provides clarification.
March 24, 2008
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Hey John,
Thanks for the link! I missed Shel's take, look forward to reading it :)
Posted by: Nathan Snell | March 24, 2008 at 04:27 PM
Starbucks is suffering from a super saturated coffee market and a slowing economy. The Starbucks era has leveled off and there will be no record year. Yes.....even Starbucks has reached its APEX.
Posted by: Homebizseo.com | March 25, 2008 at 02:34 AM
Caroline is a superstar - she really understands this stuff and has been a pioneer in uncharted territory. I did an interview with her here:
http://www.damniwish.com/2007/10/dell-redemption.html
Posted by: Andy Sernovitz | March 25, 2008 at 08:11 AM
Starbucks is suffering from a super saturated coffee market and a slowing economy. The Starbucks era has leveled off and there will be no record year. Yes.....even Starbucks has reached its APEX.
Posted by: Music | April 16, 2008 at 05:58 AM