THE Social Media MATRIX

At the GOT SOCIAL MEDIA conference in Houston last week, Kelsey Ruger, from Pop Labs, infused his presentation with elements from The Matrix. Brilliant.

As the above image depicts, companies today can take the Blue Pill and pretend that nothing has changed in the marketplace. Or, companies can take the Red Pill and begin to experience a deeper connection with customers through using Social Media. I hope Kelsey sees how deep the rabbit-hole goes with THE Social Media MATRIX. He is onto something potentially big in helping more people understand why it is important for companies to swallow the Red Pill of Social Media.

For those who missed the GOT SOCIAL MEDIA conference, you can riffle through some of the presentations on SlideShare. (Video of the presentations will also be uploaded somewhere online soon.)

The one-day event was co-organized by Erica O’ Grady, a social media dynamo. She is doing big things and will do bigger things with all this social media stuff. Get to know Erica on her blog and follow her on Twitter.

The line-up of presenters hand-picked for the event were outstanding.

Besides Kelsey, Giovanni Gallucci (aka Digg the Link Hunter) shared his take on how to maximize links and views. Steve Latham outlined a few methods to measure the ROI of social media marketing campaigns. Stephen Anderson delivered a thought-provoking presentation on how design matters in social media. Ed Schipul entertained and informed us about how tapping into the 3 Motivations of People can help non-profits (and for-profits) make a difference. And, Laura Mayes sprinkled smart tid-bits throughout the day. (Unfortunately, I missed Chris Bernard and his presentation.)

Comments

[Sonia Simone]

Very cool, and actually a very good analogy.

And of course, most people take the blue pill because THE RED ONE HURTS. Staying asleep seems easier, even if weird robotic aliens *are* using you for a battery. OK, it gets a little rocky at the end there.

[Kelsey Ruger]

Thanks, John glad you enjoyed it!

[DUST!N]

Great analogy of red pill/blue pill! Reminds me of the Stockdale Paradox mentioned in Good to Great.

(referring to Good to Great companies) "On the one hand, they stoically accepted the brutal facts of reality. On the other hand, they maintained an unwavering faith in the endgame, and a commitment to prevail as a great company despite the brutal facts."

Ostriches don't make good leaders.

p.s. I was already working on a post referencing Morpheus from the Matrix before I read this. Uncanny!

[Epic Living]

Great post! Thanks for spreading this around.