A few weeks ago, I wrote an online essay for Brandweek magazine where I referenced SENDaBALL as having an unconventional business service that requires its customers to think before they purchase. (Sending a ball through the mail, with no box ... just the ball. Huh? Really?) My reference included an embedded link to SENDaBALL.com. The other day a surprise landed in my mailbox — a SENDaBALL.

Michele, from SENDaBALL, followed up with an email thanking me after she noticed a bump in traffic to their website from my online essay. Mucho kudos to SENDaBALL. They monitor the blogosphere and acknowledge mentions in only a way SENDaBALL can.
What happens next? I blog about it and I also purchase two SENDaBALLs ... one for my niece and one for my nephew.
John,
I love a good example of a company doing it right. I remember seeing them on Big Idea with Donny Deutsch. Sounds like a great company.
Posted by: Bill Gammell | January 28, 2008 at 03:02 PM
This is great! I see amazing potential in this product, John. What are your thoughts about having them add an "upload image" option? I would buy the heck out of these if I could get my own branding on it...
For now, I will probably order some for personal use!
Posted by: Lani Anglin-Rosales | January 28, 2008 at 04:41 PM
I love it! The website has a few kinks to work out I think (no FAQ link on the store page, no price description that I saw outside of the store), but a great concept. I'll be buying some of these soon.
Posted by: Matt Singley | February 03, 2008 at 12:37 PM
Just wanted to say that SENDABALL is NOT an original idea. There are companies in business longer then them doing the same thing!
Posted by: Jenna | March 17, 2008 at 08:38 AM
SENDABALL is a copy cat company.
Posted by: Jenna | March 17, 2008 at 08:40 AM