"Ideas are usually rejected out of turn for being too 'something' — too fast, too unproven, too far beyond the corporate image. 'Too something' is a reactionary description used to take the edge off ideas that are strong, bold, and a little scary at first sight. Your challenge is to help people discover a means, harmonious with the culture, to accept your concept."
I'm intrigued but the link is broken. :(
Posted by: Matt | January 31, 2008 at 08:52 AM
Link works for me.
Posted by: johnmoore (from Brand Autopsy) | January 31, 2008 at 11:11 AM
Thanks John, I'll check it out
You might like Jeffrey Phillips' latest posts at "Innovate on Purpose"; they're on a similar wavelength.
http://innovateonpurpose.blogspot.com/
Posted by: mvellandi | January 31, 2008 at 07:10 PM
I love it when people feed me good reading material ;-) I hope they talk about learning how to sell the gestating process for an idea. it takes practice, but it's worth it.
Sounds like I might distribute it at work tomorrow.
Posted by: Valeria Maltoni | January 31, 2008 at 09:16 PM
Glad to help Valeria.
Posted by: johnmoore (from Brand Autopsy) | January 31, 2008 at 09:45 PM
Thanks for blogging this John! To Valeria's point about the gestation period for ideas, no this is not included in this manifesto. We are working on an e-book about the ideation process which would cover this; the analogy most commonly used is "milking cows" - if you don't let the cows out to pasture, don't expect to see any worthwhile output at milking time. I fully agree with this point. However, Ideaicide is about taking a well-formed idea and promoting/defending it. I hope you enjoy!
Alan Parr
Posted by: OpenSky | February 01, 2008 at 11:25 AM