“Buy Anything” starring Howard Schultz

Check out Chris’ tasty riff in the comments section of my Starbucks One-Dollar Cup o’ Joe post. This reference had me laughing …

“If Howard, like John Cusack holding the tape player outside the window in "Say Anything," is using this a tactic to make me pay attention so that he can look deep in my eyes and tell me he's sorry--I might listen if the words and actions seem sincere and real change follows.” [source]

And that reference inspired “Bobby Breve” to send me this visual. Beautiful. (Thanks Bobby.)

Comments

[Scott White]

So sad when good brands go bad. Howard "I know nothing" Schultz takes the early lead in our branding blunders 2008 race:

http://www.brandidentityguru.com/wordpress/

[Sonia Simone]

I guess Cusack should have added "brew anything" to his long speech of the things he did not want to do for a living.

I'll be very curious to see how this thing works out. On the one hand, slavish adherence to a brand can harm a company's agility--you have to be able to move, and the brand has to be able to evolve. On the other hand, competing on price is a sucker game. But these guys aren't suckers--or at least they haven't been yet. Curiouser and curiouser.

[A Baxter]

Priceless!! Just Pirceless!!

AB
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