For those wanting to get inside the mind of a top-notch business book publicist, you should peep the just-started blog from Barbara Cave Henricks.
Barbabra's publicity machine has been behind some great business best sellers and now she's sharing with us her view on the biz book world.
She has a take on Kindle, about the importance of knowing who your audience is, and about the process she goes through to select which books she'll spend time helping to turn into a best seller. All worthwhile reading for anyone interested in the business of business books.
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