November 13, 2007
Chewy Marketing Quote
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
In the brand-building scheme of things, I totally agree with this quote.
Posted by: Kenyatta | November 13, 2007 at 08:38 AM
To me this means that marketing supports sales efforts. The better marketing materials you create, the easier it will be on sales to sell the product.
Posted by: Dan Schawbel | November 13, 2007 at 09:07 AM
Kenyatta ... ya know, this quote goes beyond brand-building to BUSINESS-BUILDING. I am so hip to this Drucker quote.
Dan ... to me this means when a business gets its marketing right, sales just happen. When I say "gets it marketing right," I'm referring to: the right product, the right customer, the right service, the right positioning, the right messaging, the right timing .. heck, the right EVERYTHING. Cause everything is "marketing" when it comes to sales.
Posted by: johnmoore (from Brand Autopsy) | November 13, 2007 at 10:22 AM
This quote is brilliant. It should be the motto of every business.
Posted by: AnnaMaria Turano | November 15, 2007 at 11:16 AM