Three Reads | Sept. 1

ONE | Avoiding the Hijacking of your Brand
BusinessWeek and IDEO teamed up recently for a one-day “Unpacking the Networked Economy” workshop. According to this BusinessWeek article, much of the conversation centered around how businesses can avoid having their brand hijacked by “off-brand” consumer generated marketing messages. The takeaway for businesses in today’s networked marketplace is businesses must “be ready to accept and work with consumers’ instant feedback.” >> MORE

---

TWO | More from the Presentation Zen Master
I always learn something from Garr Renoylds on how to more effectively use PowerPoint and this post is no exception. >> MORE

---

THREE | Cocktail Napkin Wisdom
Paul Williams (Idea Sandbox Blog) has started sharing snappy creativity wisdom on cocktail napkins. Pretty cool stuff. The quote Paul shares from Marty Nuemeier about “Change vs. Being Changed” is smart. As is Paul's “Quid Tum” ditty.

Comments

[Paul (from Idea Sandbox)]

Hey John... glad you like the cocktail napkin wisdom. I'll keep 'em coming. Thanks too for the links!