In an earlier post on "Employee-Generated Media," I referenced an article from the Wall Street Journal explaining some accounting firms have encouraged its employees to make short videos about their on-the-job experiences. These videos are being used as recruiting tools to attract talented college kids.
Deloitte & Touche ran a contest with its employees to create videos answering the question, "What's your Deloitte?" They received over 400 submissions from employees and have posted 14 videos on a Deloitte Film Fest YouTube page.
Kudos to Deliotte! There's a lesson in all this for other businesses to follow. The lesson being ... Be good to your people and your people will be good to you.
Watch these amazing Deloitte employee-generated videos showcasing the creativity, passion, and thoughtfulness that Deloitte has inspired within its employees.
Yeah, it's easy to get cynical about this stuff. However, I urge you to look beyond the super-rosy depictions and think what would happen if your company encouraged its employees to do something similar. Would the depiction be rosy or thorny?
>> Thanks to Marc Bresseel for the video hook-up.
>> RSS Readers ... click here to watch ALL the videos on YouTube.
Deloitte and You
The Green Dot
Iron Man
Thanks for sharing, John!
A landmark moment in the corporate video world.
Posted by: Thomas R. Clifford | September 23, 2007 at 04:35 PM
See? I knew Tom just had to be here! The first step inside organizations is to encourage the positive type behavior and ignore the negative kind. Even if the company does not go to these lengths, there are ways to make it happen and use the influence/peer pressure to send a message to all.
Posted by: Valeria Maltoni | September 23, 2007 at 07:48 PM
Thanks for the link & posting!
Phyllis of Deloitte and You
Posted by: Phyllis | September 24, 2007 at 05:50 PM
I really like your blog - your most recent post especially reminded me of some things I discuss in my blog. My blog is about promotions, sweepstakes and coupons. I will definitely mention your blog in my next post! I would love it if you would check out my blog. -Becky
Posted by: Becky Sail | September 24, 2007 at 08:47 PM
Great post John.
BTW... a while back Fast Company did a post on an employee generated video that is driving a great number of resumes to the company.
Here's the link to the article: http://tinyurl.com/yqbpde
And here's a link to the video they did...
http://vimeo.com/173714
Great stuff...
Posted by: Paul Hebert | September 26, 2007 at 02:42 PM