Branding Definition Table

Brandon Fritz, of Kolbrener, has compiled a list of major branding terms in a super-creative "Periodic Table." Click below ...

Comments

[M.P.Singh]

Amazing & innovative way to explain branding like periodic table of elements in chemistry.
Its much simpler to analyze and understand..
Interesting one..

i have one question? which will survive Brand or product and why? (in Indian context)

[M.P.Singh]

another question is on economics basis there are few type of products like griffin goods, convience goods, specialty goods & shopping goods from which product category branding starts? example in Indian context --in salts & sugar there is brand consciousness, in broom etc too.

[Susan Gunelius]

I agree this is an incredibly visual and creative way to communicate the various elements of branding. I asked Brandon to write a guest post at MarketingBlurb, which he accepted. His marketing VP will be writing a separate guest post for me on my branding blog at www.Brandcurve.com. I'm really excited to have them share their insights on some marketing and branding topics over the next few weeks. Their creativity really inspires me!

[Dan Schawbel]

He sent this to me as well. Interesting twist on branding. I like it.

[Andy Bargery]

Fantastic. I don't think I've seen a better graphical interpretation of all the key elements of branding. I'll be posting this up on my blog, hope that's OK with you!