Welcome Ad Age Readers

Since this blog is seeing an influx of traffic from the AdAge Power150 Blog Rankings, let’s get acquainted.

My name is John Moore and I spent a combined ten years working deep inside the marketing departments of Whole Foods Market and Starbucks Coffee. These days, I share marketing and business advice with companies aspiring to become the next Whole Foods or Starbucks. And when I’m not speaking, consulting or writing ... I dissect all things marketing-related on the Brand Autopsy blog.

First-time visitors might wanna read my “favorite” posts from 2006, 2005, and 2004. My riffs on Starbucks are here and riffs on Whole Foods are here. You can also riffle through all my posts from this archive. Plus, on the left-hand column there is a nifty search feature to use.

Oh yeah … please consider subscribing to this blog using any of the RSS feed buttons also on the left-hand column.

Thanks for dropping by.

Comments

[patmcgraw]

Congratulations - the hard work (and fun!) are paying off in new, unique ways. (Now, how do I make the Top 150 next year?!)

[Adam Salamon]

Hi John, good meeting you and congrats on your top 150 designation. I'm looking forward to your insights and your future posts.

[Susan Gunelius]

I found your blog through the Top 150 list, and I'm glad I did. Your posts are always timely and insightful, and you give me a lot of food for thought for Brandcurve.com.

[Joe]

John, out of sheer curiosity, how long were you "deep inside" the marketing department of Whole Foods Market?

If I remember correctly, it was a pretty short run for you.

[johnmoore (from Brand Autopsy)]

Joe ... I have a combined ten years of marketing experience with WFM & SBUX.