THREE READS | Aug. 12

ONE | Bryan Eisenberg on LuggagePros.com
This online video is super-cool and super-informative. Bryan Eisenberg, online persuasion architect, dissects the LuggagePros website and shows us what they are doing wrong and right with their site . If you’re a fan of Don’t Make Me Think … you’ll want to watch Bryan’s Screencast dissection. You should also watch Bryan’s take on the Target website. >> MORE

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TWO | Smart Marketing or Marketing that Smarts?
Is Joseph Jaffe juicing companies to get free stuff? Or, is he a paradigm-shifting and super-disruptive marketer showing how the advertising game has changed? Decide by listening as Joseph continues his marketing experiment of bartering podcast time for products. >> MORE

UPDATE (Aug. 13): For lots of HMOs (hot marketing opinions) on Jaffe's marketing experiment, GO HERE.

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THREE | The Road to Clarity (by Joshua Yaffa)
Fascinating article from the New York Times Sunday Magazine on why the Highway Gothic font is flawed and how the Clearview font makes highway signage easier to read. >> MORE

Comments

[Douglas Walker]

Hey John, glad you picked up on the Jaffe post that I did - some very interesting comments on that post from Jaffe and others.

I just realized that we met briefly at the Womma conference in Washington - I was the Rock Paper Scissors presenter. Anyway, I have been reading your blog for a while and only now put together that we had actually met in the flesh - who could forget the lab coat?

All the best and keep up the great blogging.

Cheers,

Douglas Walker

[johnmoore (from Brand Autopsy)]

Ahh yes ... your name looked familiar.

Thanks for dropping by. And thanks for heating things up with all that Jaffe/iPod/laptap/plugola controversy.