May 04, 2007

Three Reads | May 4

ONE | Do Business Books Work?
Would you go see a doctor who hasn’t read the latest industry articles? Probably not. Now flip that question to ask if you’d trust the marketing of your business to a marketer who hasn’t read the latest marketing articles. (Hmm …) That’s just one intriguing point in Seth Godin’s recent post about the importance of us business folk reading business books and business blogs on a regular basis.

TWO | The Marketer’s Guide to Personal Finance
Another smart posting from Seth Godin … this time he’s riffing on bootstrapping and get-up-and-go-ism.

THREE | Marketing Time
A Seth Godin Trifecta. Read Seth’s take on how the story of ‘time’ is an important marketing trigger.

May 4, 2007 7:44:00 AM | Three Reads

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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