(Click above to watch)
Sue Kwon of KPIX-TV in San Francisco recently did a story on the influential power of Starbucks as a retailer of products beyond coffee like books, music, and other stuff. Sue included me as a talking head in the piece. If interested, watch the segment by clicking here or by clicking the image above.
And rumor has it the Biography Channel is finishing up a documentary tracing the history and the impact of Starbucks Coffee. I’ll share more when the airdate becomes known.
Here's an alternative point of view on Starbucks... as a company that faces imminent disruption.
The question is what should Schultz do about it?
Short version:
http://www.ondisruption.com/my_weblog/2007/03/disruptive_mark.html
Mike
www.OnDisruption.com
Posted by: Michael Urlocker | May 23, 2007 at 08:41 AM
Michael … Paul’s piece is sharply written. He’s right by pointing out Starbucks once raised the bar for better coffee (i.e. disrupted the marketplace) now competitors like McDonald’s & Dunkin’ are responding with raising the quality of their coffee and coffee experiences. I, along with impassioned Starbucks customers, addressed some aspects of Paul’s position in this WHAT MUST STARBUCKS DO? ChangeThis Manifesto.
Posted by: johnmoore (from Brand Autopsy) | May 23, 2007 at 10:24 AM
Rumor has it? Or you're freatured in the documentary? :)
Posted by: Steven C. | May 30, 2007 at 06:01 AM
Steven ... until something hits the Biography TV Schedule, its "rumor has it."
Posted by: johnmoore (from Brand Autopsy) | May 30, 2007 at 10:09 AM