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May 01, 2007

Scott Ginsberg's Newest Book

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May 1, 2007 7:19:00 AM | Business Book Musings
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WOMMA Video Interviews The coBRANDitT guys, Owen Mack and Jesse Buckley, were busy at the recent Word-of-Mouth Marketing Association Conference in New Orleans. They did video interviews with many of the speakers at the conference. You can access these videos here, including this...
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RadioShack: Profits Up, Sales Down We’ve read the satirical take on RadioShack. Now let’s read about the actual take on RadioShack. The company released its Q1’07 financials yesterday and reported: • Net sales fell 14.5% as same-store sales struggled, falling 9.2% due to "the highly...

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As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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