Deliver Magazine mysteriously appeared in my mailbox the other day. It’s billed as “a magazine for marketers” and since I’m a marketer … I reckon it is fitting for me to receive Deliver.
I'll generally riffle through a business magazine that looks halfway interesting. Most times, these magazines end up in a round file cabinet. Deliver magazine didn’t. As I riffled through the pages I found well-written and well-designed articles on the world of customized direct marketing. Have a look for yourself ... download the May issue as a PDF file.
And while you peruse the magazine online, read about the super-cool direct mail campaign which personalized latte art to include the recipient's name spelled out in the foam (pg. 8). Also read about how Stacy Pita Chips looking to make a name for itself by mailing out packages of product samples to 133,000 women named Stacy (pg. 25).
Oh yeah … this enjoyable and informative marketing magazine is from the United States Postal Service. (Whoa! That's unexpected.)
John,
Thanks for the nice comments about our mag. I'm a writer at Deliver magazine and it's nice to hear positive feedback on a pub that I feel is rather well-done(if I do say so myself).
Since we're handing ought kudos, I like to add that I enjoy reading your post daily.
Posted by: Nancy | May 24, 2007 at 10:50 AM
John, wow we are so on the same page..I was singing the praises of Deliver on my blog this morning..we need to get together!
http://4wallmarketing.blogspot.com/
Posted by: Robert Hale | May 24, 2007 at 03:53 PM