Jay Ehret, small business marketing specialist in Waco, TX, shares a story about a car dealership that spends $3,000 a month on flying balloons but refuses to spend $1,200 a month to send a newsletter to existing customers. >> READ MORE
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
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